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THIS EVENT IS 21+

$30 in Advance, $40 the Day of the Event

SPONSORS     BANDS     EXHIBITORS    FOOD    ARTISTS    PERFORMERS

PRESENTED BY

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WHAT TO EXPECT

The inaugural Power of Flower Festival of Music & Cannabis is a showcase of businesses in the cannabis industry and the products and or services they offer.  California's first fully licensed Music & Cannabis Event to allow open consumption will be held at the Santa Cruz County Fairgrounds on August 10th!

 

Uniting communities in a diverse cross-cultural experience with 5 bands, 40+ Cannabis businesses, a variety of food & beverages in an outdoor music festival, Power of Flower donates 100% of its final profits to local charities!

 

Support your community and experience this historic event!  Buy your ticket today!

 

THIS IS AN ALCOHOL-FREE CANNABIS CONSUMPTION EVENT!

 

BCC Event Organizer License #CEO14-0000046-LIC

Temporary Event License #EVNT-19-0000015-LIC

 

BRING

Government-issued ID, Sunscreen, Sunhat, Blankets, Low-Back Concert Chairs (36” MAX), Jacket, Reusable empty water bottle, Dancing shoes!

 

DO NOT BRING

Food or Drink, Cannabis, Alcohol or Tobacco, Single-use plastic water bottles, Illegal Drugs, Knives, Guns, Sharp Objects or Weapons, Fireworks, flammable substances, butane torches, Chairs taller than 36”, Coolers, Shade structures, inflatable objects, Outside glass pieces, Pets

 **THERE WILL BE NO IN-AND-OUT PRIVILEGES**

The Power of Flower Festival of Music and Cannabis is a World Class event which  seeks to:

1. Bring communities together through cross-cultural music

2. Support small, local and craft legal cannabis brands

3. Allow Cannabis an opportunity to have a legal presence in a music festival setting

4. Donate 100% of the final proceeds to local charity groups in support of education, career development and environmental health

5. Have a fun, safe and informative annual event attracting festival-goers from California and beyond!

For general inquiries please email info@powerofflower.org or call 831-818-3066

 

FESTIVAL SPONSORS

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LIVE BANDS

OZOMATLI 8:30 - 10:00

Since its inception in 1995, innovation and creativity have defined Ozomatli. Hailing from Las Angeles, the group found a way to represent the city's electric culture through music that appeals to the local community and the world beyond. Ozomatli's success is exemplified in an impressive variety of genres from classic to modern Latino, urban, hip-hop and other world styles. The "Dioses del Baile," or "Gods of Dance," have created one of the most exciting, captivating and flat-out fun live shows touring today. They continue to harness their musical instincts by conceiving new concepts and forging new sounds that keep fans on their toes and the world dancing.

GEORGE PORTER & Runnin’ Pardners 6:30 - 8:00

 

George Porter, Jr. is best known as the bassist of The Meters, along with Art Neville, Leo Nocentelli and Joseph Zigaboo Modeliste. The group was formed in the mid '60s and came to be recognized as one of the progenitors of funk then called R&B. The Meters disbanded in 1977, but reformed in 1989. Today the original group still plays the occasional reunions but the Funky Meters, of which Porter and Neville are still members, most prominently keeps the spirit alive. Porter's rhythmic work in the Meters in lockstep with drummer Zigaboo Modeliste was epic. Those pockets, the long notes and fat holes, provided the cushion for Leo Nocentelli or Art Neville to play or sing over and created some of R&B history's most memorable grooves.

THE DIRTY DOZEN BRASS BAND 4:45 - 6:00

 

The Dirty Dozen Brass Band Celebrating over 40 years since their founding in 1977, New Orleans-based Dirty Dozen Brass Band has taken the traditional foundation of brass band music and incorporated it into a blend of genres including Bebop Jazz, Funk and R&B/Soul. This unique sound, described by the band as a ‘musical gumbo,’ has allowed the Dirty Dozen to tour across 5 continents and more than 30 countries, record 12 studio albums and collaborate with a range of artists from Modest Mouse to Widespread Panic to Norah Jones. Forty-plus years later, the Dirty Dozen Brass Band is a world famous music machine whose name is synonymous with genrebending romps and high-octane performances.

DIEGO'S UMBRELLA 3:15 - 4:15

 

San Francisco’s ambassadors of gypsy rock, Diego’s Umbrella captures California’s cultural multiplicity with enthusiasm, humor and decadence.  These urban mariachis have performed more than 1,000 live shows at clubs and festivals across the U.S. and Europe. The band’s lively, unforgettable, heavy-hitting stage show has visually and aurally captivated diverse audiences from all walks of life. Possessing a pop sensibility and punk rock energy somewhere between Gogol Bordello and Muse, Diego’s Umbrella takes explosive melodies, Eastern European grit, Latin flair and anthemic delivery to a wholly unique place.

SPACE HEATER 2:00 - 2:45

 

We are a Santa Cruz based band with one foot planted firmly in the foundations of funk, while the other foot prefers a galaxy far, far away. While blending the funky sounds inspired by Prince, James Brown and Sharon Jones & the Dapkings, The Heat will likewise take you on a delicious journey careening through cosmic jams, landing you squarely on the dance floor with ecstatic revelers. With expanding oeuvre of sultry original songs and the occasional cover, you won't have much choice but to shake that thang...

PERFORMING ARTIST SUPPORT

KraftBar is owned and operated by Santa Cruz based Breana and Toby White. They have spent two decades in the hospitality and events industry.

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LIVITY RISING

 

Livity Rising, Backstage Wellness Services, is an all-volunteer organization of professionals providing on-site Massage, CranioSacral, Acupressure, Reiki, and more.

 
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CANNABIS EXHIBITORS

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VIP LOUNGE SPONSORED BY

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Guayaki

Yerba Mate

Yerba mate has the strength of coffee, the health benefits of tea, and the euphoria of chocolate, all in one beverage.

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LifeAid Beverage Co.

The Functional Beverage Company

Sugar-free recovery for your active lifestyle!

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Lazy 8 Bakery

Mouth-watering Edibles

Now celebrating 15 years of serving of hand crafted cannabis edibles.

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Ferrell's Donuts

Donuts and Pastries

Original Ferrell’s offers fresh-made donuts and pastries, which, of course, are baked daily by our experienced bakers.

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Quality Water of Aptos

Your Community Watering Hole

Quality Water of Aptos is a locally owned, clean and friendly water store just outside Aptos Village.

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Sensible Elvis

Comfort Food with a Logical  Twist

We are a group of like-minded folks who love good food! We focus on the comfort and the healing nature that food can provide, folding in logical changes.

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Big Pete's Treats

Classic, Comforting, Cannabis

A family business with Santa Cruz soul, dedicated to baking cannabis cookies that are tasty, consistent, and effective.

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Defonce

Chocolate, Elevated

Défoncé is a fine chocolate maker built on high-quality ingredients and a higher quality high.

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Gizdich Ranch

Famous Pies and Apple Juice

watering varieties of pies to please almost everyone! All cooked and prepared here in our own little shop.

 

FOOD AND BEVERAGE VENDORS

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Mattia Pizza

Hand Crafted Pizza

"I can easily find local and delicious products for my pizza all from the local farmer’s market. Life is a beach, enjoy our pizza!" 

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Sauceyz

Smoked Meats and Fresh Eats

We strive to always put out a high quality product by using nothing but quality ingredients and use organic ingredients that are locally sourced whenever possible.

Tacos el Chuy

Authentic Mexican

Authentic Mexican cuisine food truck! 

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Santa Cruz Poke

Fresh Poke Bowls

Started with integrity and passion for the freshest seafood served with consistency and love for food. That tradition carries on; spreading Aloha one bowl at a time.

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Rouge Pye

Artisan Hand Food

Our pies are a double-crusted pastry encapsulating an abundant savory filling of Beef, Lamb, Pork, Chicken or Vegetables.

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Cal Coast Kettle Corn

Delicious Kettle Corn

The family enjoys working together, helping schools, teams, and organizations raise needed funds, supporting their cause and traveling up and down the coast of California.

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G's Tacos

Delicious Kettle Corn

Serving Tamales, Mole and Fresh Fruit!

 

ARTISTS GROVE

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Sea Salt by Em

Hand Crafted Jewelry

Each piece is handmade with love by Emily and is created with 14 karat gold fill and sterling silver

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Made Fresh Crew

Funky Fresh Clothing

We are a group of artists, skateboarders, photographers and conscious minded individuals working together to inspire creativity in all forms.

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Dominique de Leon

Costuming and Props

Creating replica costumes since 2013, Dominique de Leon specializes in recreating wearable armor from popular video games, movies, and more

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Danielle Vaden

Yoga

Danielle’s classes are breath focused, with both traditional and nontraditional asanas, and creative transitions. She believes Yoga practice is a strong foundation for an awakened life.

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Dash Hemp

Unique, Upscale Hemp Clothing

Since 1997 Dash Hemp has designed and manufactured upscale hemp clothes for Men and Women for thousands of happy (and repeat) customers.

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Wet Feet Photography

Waves, Sunrises, Sunsets, & Travels

Creating moments one image at a time. Photo shoots, custom prints and custom repurposed wood frames.

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Luz Donahue Art

Watercolor Artist

My hope is that the result of my play with color and shape will give you pause and make you smile for a moment.

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Better with Time

Reclaimed Woodworks

Better with Time is a group of talented creators and collaborators who share a love and respect for nature. Most of our work is made from recycled or reclaimed materials.

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Rica Smith

Mestiza Artist

She draws inspiration from nature and folk art, and the wisdom of her ancestors. Her ink studies and henna drawings  are featured in the Sacred Poets line of activated apparel. 

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Tiny House

Chocolate Artisans

Tiny House Chocolate offerings draw from a Brazilian family’s creative search for chocolates that excite the taste buds.

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Avatar Imports

Certified Fair Trade Clothing

Avatar Imports’ mission is to design and create fun, fashionable, high quality goods in a manner that is socially, environmentally and economically responsible.

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Elliott Bliss

Muralist

Elliott Bliss was doodling as a kid and later customizing Vans for friends in high school.  A passion for painting nature and people, he aspires to paint murals around the world.

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A Brighter World

Tie Dye 

A Santa Cruz original tie dye shop and studio is bringing a do-it-yourself tie dye station to the Festival!

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Same Team

Non-profit Apparel 

A concept embodying that we are all in this together. During this age of divisiveness, let's remember that love is louder.

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Strain Canes

Custom Cannabis Woodworks

Handmade Canes, Staffs, Walking Sticks, and Cannabis Woodworks

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Good Life Roots

Hand-made Leather Goods

Goodliferoots is an art collective made up 22 independent artists and designers. We use organic cotton for our clothing and at times recycle fabrics in our one-of-a-kind jackets.

 

LIVE PERFORMERS

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Sallie and Rebecca

Stilt Walkers

A dynamic stilt duo performing with Samba Stilt circus at Events, festivals and celebrations throughout the Bay Area and South Bay for over 15 years.

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Watsonville Taiko

Taiko Drum Group

The mission of the Watsonville Taiko Group is to foster the evolving cultural expression and traditions of taiko drumming through performances and public education.

PERFORMERS GENEROUSLY SPONSORED BY

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MEDIA SPONSORS & LOCAL SUPPORT

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