Yerba mate has the strength of coffee, the health benefits of tea, and the euphoria of chocolate, all in one beverage.

Yerba Mate

Guayaki

Sugar-free recovery for your active lifestyle!

The Functional Beverage Company

LifeAid Beverage Co.

Now celebrating 15 years of serving of hand crafted cannabis edibles.

Mouth-watering Edibles

Lazy 8 Bakery

Original Ferrell’s offers fresh-made donuts and pastries, which, of course, are baked daily by our experienced bakers.

Donuts and Pastries

Ferrell's Donuts

Quality Water of Aptos is a locally owned, clean and friendly water store just outside Aptos Village.

Your Community Watering Hole

Quality Water of Aptos

We are a group of like-minded folks who love good food! We focus on the comfort and the healing nature that food can provide, folding in logical changes.

Comfort Food with a Logical  Twist

Sensible Elvis

A family business with Santa Cruz soul, dedicated to baking cannabis cookies that are tasty, consistent, and effective.

Classic, Comforting, Cannabis

Big Pete's Treats

Défoncé is a fine chocolate maker built on high-quality ingredients and a higher quality high.

Chocolate, Elevated

Defonce

watering varieties of pies to please almost everyone! All cooked and prepared here in our own little shop.

Famous Pies and Apple Juice

Gizdich Ranch

"I can easily find local and delicious products for my pizza all from the local farmer’s market. Life is a beach, enjoy our pizza!" 

Hand Crafted Pizza

Mattia Pizza

We strive to always put out a high quality product by using nothing but quality ingredients and use organic ingredients that are locally sourced whenever possible.

Smoked Meats and Fresh Eats

Sauceyz

Authentic Mexican cuisine food truck! 

Authentic Mexican

Tacos el Chuy

In addition to scooped ice cream, made-to-order ice cream sandwiches, rootbeer and cold brew floats, shakes and sundays, Aunt LaLi's serves organic espressos and affogatos.

Ice Cream Truck

Aunt LaLi's

Started with integrity and passion for the freshest seafood served with consistency and love for food. That tradition carries on; spreading Aloha one bowl at a time.

Fresh Poke Bowls

Santa Cruz Poke

Our pies are a double-crusted pastry encapsulating an abundant savory filling of Beef, Lamb, Pork, Chicken or Vegetables.

Artisan Hand Food

Rouge Pye

The family enjoys working together, helping schools, teams, and organizations raise needed funds, supporting their cause and traveling up and down the coast of California.

Delicious Kettle Corn

Cal Coast Kettle Corn

Serving Tamales, Mole and Fresh Fruit!

Delicious Kettle Corn

G's Tacos

Each piece is handmade with love by Emily and is created with 14 karat gold fill and sterling silver

Hand Crafted Jewelry

Sea Salt by Em

We are a group of artists, skateboarders, photographers and conscious minded individuals working together to inspire creativity in all forms.

Funky Fresh Clothing

Made Fresh Crew

Creating replica costumes since 2013, Dominique de Leon specializes in recreating wearable armor from popular video games, movies, and more

Costuming and Props

Dominique de Leon

Danielle’s classes are breath focused, with both traditional and nontraditional asanas, and creative transitions. She believes Yoga practice is a strong foundation for an awakened life.

Yoga

Danielle Vaden

Since 1997 Dash Hemp has designed and manufactured upscale hemp clothes for Men and Women for thousands of happy (and repeat) customers.

Unique, Upscale Hemp Clothing

Dash Hemp

Creating moments one image at a time. Photo shoots, custom prints and custom repurposed wood frames.

Waves, Sunrises, Sunsets, & Travels

Wet Feet Photography

My hope is that the result of my play with color and shape will give you pause and make you smile for a moment.

Watercolor Artist

Luz Donahue Art

Better with Time is a group of talented creators and collaborators who share a love and respect for nature. Most of our work is made from recycled or reclaimed materials.

Reclaimed Woodworks

Better with Time

She draws inspiration from nature and folk art, and the wisdom of her ancestors. Her ink studies and henna drawings  are featured in the Sacred Poets line of activated apparel. 

Mestiza Artist

Rica Smith

Tiny House Chocolate offerings draw from a Brazilian family’s creative search for chocolates that excite the taste buds.

Chocolate Artisans

Tiny House

Avatar Imports’ mission is to design and create fun, fashionable, high quality goods in a manner that is socially, environmentally and economically responsible.

Certified Fair Trade Clothing

Avatar Imports

Elliott Bliss was doodling as a kid and later customizing Vans for friends in high school.  A passion for painting nature and people, he aspires to paint murals around the world.

Muralist

Elliott Bliss

A Santa Cruz original tie dye shop and studio is bringing a do-it-yourself tie dye station to the Festival!

Tie Dye 

A Brighter World

A concept embodying that we are all in this together. During this age of divisiveness, let's remember that love is louder.

Non-profit Apparel 

Same Team

Handmade Canes, Staffs, Walking Sticks, and Cannabis Woodworks

Custom Cannabis Woodworks

Strain Canes

Goodliferoots is an art collective made up 22 independent artists and designers. We use organic cotton for our clothing and at times recycle fabrics in our one-of-a-kind jackets.

Hand-made Leather Goods

Good Life Roots

A dynamic stilt duo performing with Samba Stilt circus at Events, festivals and celebrations throughout the Bay Area and South Bay for over 15 years.

Stilt Walkers

Sallie and Rebecca

The mission of the Watsonville Taiko Group is to foster the evolving cultural expression and traditions of taiko drumming through performances and public education.

Taiko Drum Group

Watsonville Taiko